On behalf of the Warmerdam family and The Flavor Tree Fruit Company, thank you for your interest.  

The Flavor Tree Fruit Company is a fruit marketing company started in 2009 by the Warmerdam family of Hanford California and long-time fruit marketer Maurice Cameron.  The primary goal of the company is to bridge the gap between the growers and the customers, to share information from field to the retail shelf, to bring innovations from customers to the growers and from growers to the customer, and to insure the consumer has a consistent flavorful satisfying event everytime he or she bites into our safely and sustainably produced fruit.

In addition to 2010 marking the first year of The Flavor Tree Fruit Company LLC, 2010 will also mark the commercial unveiling our newest proprietary variety of cherry.  In the tradition of the SEQUOIA® cherry, we will bring out the anticipated YOSEMITE cherry.  Watch for it in the trade papers!

The Flavor Tree Fruit Company is focused on TOTAL QUALITY.  To achieve this goal we have created our Quality Management System to insure our customers are satisfied not only with the quality of our fruit and our fruits' inherent flavor characteristics, but also with the entire culture of our operation lending itself to food safety, responsible use of natural resources, sustainable farming and integrity.

2010 will mark the first season that the Warmerdam's farming unit will extend GlobalGAP auditing from its cherry production to its entire fresh fruit line.  Please visit our page entitled "Our Culture".

Keith Wilson is on board to manage our North American retail relationships. He can be reached at keith@flavortreefruit.com.   Mo Cameron is diligently working to keep global customers happy with the highest quality fruit available maurice@flavortreefruit.com.    John Warmerdam and the entire team of Warmerdam Packing and Excelsior Farming are always at your disposal for further information johnw@warmerdampacking.com